At Olympia Subaru, I helped elevate local marketing through creative content and collaboration with the social media team.
Highlights:
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Produced photo and video content to spotlight seasonal promotions and product features.
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Designed graphics and visual assets for in-store displays, email campaigns, and social media posts.
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Contributed to parts and accessory marketing by creating engaging visuals and messaging that boosted visibility and customer interest.
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Collaborated with the social media team top pitch original content ideas tailored to our audience and brand tone.
Vehicle Accessory Marketing
I was responsible for producing videos displayed on in‑store TVs to encourage customers to explore OEM accessories after purchase. For the purpose of this portfolio, the content was shortened. All footage properly licensed through Subaru of America for marketing purposes.
Subaru Accessory Sheets
I designed a set of physical presentation sheets to help customers explore Subaru accessories right at the dealership, before completing their vehicle purchase. The goal was to make accessory options simple, visually appealing, and easy to understand. Turning what can feel overwhelming online into a hands‑on, engaging experience.
These sheets not only highlighted Subaru’s accessory lineup but also supported sales across multiple departments (Sales, Service, and Parts) while aligning with Subaru of America’s broader accessory sales goals.
Vehicle Presentations
While working under the Sales Department, I produced video content designed to capture customer attention and encourage appointments during slower months. These ranged from casual, conversational pieces to more polished productions that showcased vehicles in their best form.
One of my favorite outtakes ^
The Scripts that got away.
Unproduced, unapologetic projects, still proudly part of the portfolio.
Salesman Street Interviews Most dealership content follows the same recycled template of what went viral in a given week. Replication of this material rarely works. Instead of making dealerships and salesman feel approachable, this style of content often reinforces employees as out of touch or overly intense. I wanted to break that mold with something more human and engaging. I pitched a street-interview style concept featuring dealership staff that aimed to put employees in a playful, slightly uncomfortable situation that would spark genuine facial reactions and laughter. To achieve this, I was to ask questions that were deliberately unexpected, the content would highlight the individual personality of the employee making the dealership feel more welcome and relatable. Format: ⦁Each participant would answer 10 true/false questions. ⦁Five questions relate directly to Subaru and it's brand. ⦁Five questions would be completely left-field designed to catch them off guard. ⦁For every correct answer, the employee would earn $1, with a maximum reward of $10. Just enough incentive to encourage their willingness to participate. Sample Questions: - American Prohibition was repealed with the 21st Amendment. (True) - Modern English is a North Germanic language. (False — it’s West Germanic) - Sabrina Carpenter released her debut single in 2014. (True) - Organic agriculture guarantees foods are completely pesticide‑free. (False — USDA‑approved pesticides are allowed) - Ramon (salesman) is a Scorpio. (False — he’s an Aquarius) - The first vehicle imported by Subaru of America was the Fuji Rabbit scooter. (True) - Subaru of Indiana has been landfill‑free since 2004. (True) - Subaru’s first collaboration with Toyota was the Solterra. (False — it was the BRZ) - Subaru is the only manufacturer with full‑time AWD. (True) - In 2025, Consumer Reports ranked Subaru above Toyota as the Best Mainstream Car Brand. (True) The concept was well-received internally for its humor but ultimately never moved forward. I stand behind it as an example of how clever marketing can reshape dealership image into something more engaging and approachable.
Season of Love (WRX STI) It's finally the season of love over here at Olympia Subaru. One of the most memorable gifts I've ever gotten from an ex this time of year was an STI. [camera stops panning and locks on me, after moments pause, zooms out to reveal a 2019 Subaru WRX STI] And it was nothing like this... 2019 Subaru WRX STI that was recently traded in for a brand new Subaru. Let's take a look inside. This 2019 Subaru WRX STI has a 2.5L intercooled highboost engine that can put out a max of 310hp which is more than fast enough for you to speed right into that rebound. And these are no personality tires, packing a 19inch wheel that will be surely be enough to get you there fast. [Cuts to narrator sitting inside vehicle] Inside we have a gorgeous interior with red trim. This model is equipped with heated seats and an adjustable lumbar that can support you far better than they ever did. With integrated Apple Carplay and Android Auto, you will never miss a text, and your friends will be able hold you accountable as to why you haven't blocked him yet. Don't worry girl, I know how much you liked that hair tie and it's still in his bathroom, you'll get it back. The upgraded 9 speaker Harmon Kardon audio system is perfect to blast your favorite breakup hits. You and everyone in a 20 foot radius will hear that Adele song in it's delicious clarity. One day you'll have to move forward, and sometimes the best valentines gift if horsepower, not roses. Come see it here at Olympia Subaru. "It's finally the season of love here at Olympia Subaru. One of the most memorable gifts I ever got from an ex was an STI..." Camera stops following and locks on narrator. Pause. Zoom out to reveal 2019 Subaru WRX STI "...And it was nothing like this 2019 Subaru WRX STI, recently traded in for a brand-new Subaru. Let's take a look inside." Wide Shots of the car, focusing around the hood vent. Under the hood shot. "This WRX STI has a 2.5L Turbocharged intercooled high-boost engine that puts out 310 horsepower, more than fast enough to speed right into that rebound" Close up shot of the wheels "And these aren't "has a good personality" tires, packing a 19-inch wheel with premium Michelin rubber guaranteed to get you there faster" Cut to narrator inside of vehicle. "Inside you'll find a gorgeous interior with red trim. Heated bucket seats and adjustable lumbar support guaranteed to hold you better than they ever did" Show off radio screen "With Apple Carplay and Android Auto, you'll never miss his texts. With a maximum capacity of 5 passengers, your four best friends will see them too and ask why you haven't blocked him yet" Cut to narrator "Don't worry, I know how much you love that coffee mug they have. You'll get it back" Interior Shots "The upgraded 9-speaker Harmon Kardon audio system is perfect for blasting your favorite breakup hits. You, and everyone within 20 feet, will feel what they did to you. One day you'll have to move on and you'll realize the best Valentine's gift is horsepower, not roses. Come see this 2019 Subaru WRX STI here at Olympia Subaru